Cornwall is not just a county but a land in itself, Kernow, with a landscape and people so visually rich and varied that its pictorial splendour deserves several of its own categories.
This wording is controlled from the admin panel under CMS / Blocks - it's the block with the title "Category page wording". At the moment, any "top level" category will show this wording - we can change this in the future to have top level categories show category-specific wording if you wish.